Jun 24, 2021
If you want to get closer to your audience, then you need to regionalize your content.
And working with local influencers is one of the most effective ways to do so, according to Amsterdam-based Livia Gonçalves, who has been working in international marketing, with a focus on fashion, for over a decade in her native...
Jun 17, 2021
Making a real impact on practitioners’ daily lives is the most rewarding part of André da Silveira’s job.
As EMEA Senior Product Marketing Manager at GE Healthcare Digital, André explains how the company’s content and digital solutions provide value to their target audience, which should always be our ultimate...
Jun 10, 2021
If you want your content to reach the right audience, SEO alone isn’t enough. Search engine optimization is only effective when it’s incorporated into great content that’s displayed on a great website. That's why collaboration among SEO specialists, content creators and web developers is key to successful content...
Jun 3, 2021
“We live in a world where a lot of things happen at scale, especially in marketing and sales. And it’s very easy to forget who's on the other side—people turn into numbers instead of being actual people.” Tune in to today’s episode featuring Jeroen Corthout, co-founder of Salesflare, who sits down with Kyler...