Mar 30, 2023
"Silicon Valley Bank was slow to react on social media, but they also didn't make it easy to understand what was happening through their other communications channels.” - Leigh Dow
Last month, we saw an unprecedented reaction to a Twitter frenzy seeing investors and depositors attempting to pull out a staggering $42 billion from Silicon Valley Bank in a single day.
What exactly happened, and what role did social media play in the collapse of SVB?
Check out our latest podcast episode, where co-host Shaheen Samavati chats with Leigh Dow, CEO of strategic marketing agency 48 West, about what led to the SVB crisis and how their reaction—or non-reaction—could have fueled the rumors.
During their conversation, Shaheen and Leigh talk about what went wrong with SVB’s crisis communication, how they could have reacted and ways that brands can be better prepared for dealing with a crisis on social media—including three lessons we can learn from SVB.