Aug 27, 2020
UK-based Amanda Holmes, EMEA and APAC marketing director at Alaris, a Kodak Alaris business, recently joined Carlota Pico to talk about all things channel marketing. They also discussed go-to-market strategies and what it’s like working across an abundance of markets throughout the EMEA and APAC regions. Additionally, Amanda shared the importance of asking “why” when making strategy decisions, simple marketing tips that yield successful results and advice on keeping your brand consistent.