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The Content Mix Podcast

Jun 17, 2021

Making a real impact on practitioners’ daily lives is the most rewarding part of André da Silveira’s job. 

As EMEA Senior Product Marketing Manager at GE Healthcare Digital, André explains how the company’s content and digital solutions provide value to their target audience, which should always be our ultimate goal as content marketers.

Tune in to today’s podcast interview as André sits down with Kyler Canastra to also discuss why all marketers should understand value proposition design, outcome-based marketing, and how to make PowerPoints correctly.