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The Content Mix Podcast

Oct 28, 2020

Carlota Pico speaks with Annie Ross, global marketing and communications manager at Penspen, an international company that designs, maintains and optimizes energy infrastructure. Annie describes how she combined her interest in engineering with a degree in business and economics to forge a unique path in the world of marketing. She also explains some of Penspen’s newest initiatives, how she led a huge effort to increase the company’s LinkedIn presence, and the fundamental aspects of marketing in the engineering industry.