Nov 18, 2021
Today’s guest has nearly 15 years of experience marketing a product that we all loveーchocolate! German-native Annika Engelbrecht has held various marketing roles across Europe and Asia at famous chocolate brands Lindt & Sprüngli and Pernigotti. Annika recently switched from chocolate to basketball, as she’s currently helping the Italian basketball team, Pallacanestro Varese, to reposition their brand and build a marketing plan. Tune in for the full episode as Annika chats with Kyler Canastra about her marketing career, the importance of storytelling and positive emotions in selling chocolate and her multicultural experienceーplus loads more.