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The Content Mix Podcast

Jul 22, 2021

”You don't speak to people in Russia like you would to people in Brazil. Everything has to be adapted to local markets, from the content to the channels. And this is what we are after.” Tune in to our recent interview with Paris-based Bertrand Serrano, who speaks with Kyler Canastra about his career as an agency co-owner and now marketing manager at Danone. Highlights include the importance of creating locally relevant content, understanding the fundamentals of marketing, and why keeping an eye on your long-term strategy while delivering short-term results is critical.