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The Content Mix Podcast

Nov 4, 2021

“People follow people, and in our case, they follow travel experts.” The pandemic has turned the travel industry upside down and, as it’s starting to recover, marketing teams at travel companies have had to find new ways to adapt. For European travel search platform HolidayPirates, they’ve taken on the role of being the “helping hand” for travelers during the pandemic—from sharing up-to-date and accurate news on travel restrictions to sharing their real-life travel experiences with their latest campaign, Pirates on Tour. Tune in for today’s episode on the podcast as Carlo Speth, chief editor of the DACH region for HolidayPirates, chats with Kyler Canastra about travel marketing during the pandemic, how he got into the industry, his style of leadership and insights on the importance of storytelling in marketing.