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The Content Mix Podcast

Jun 16, 2022

“Social media platforms are like the motorway to your goals. Your content is the car and paid ads are the fuel.”

In today’s podcast episode, VeraContent’s new head of project management, Joana Aina Sánchez, chats with co-hosts Shaheen Samavati and Kyler Canastra about paid social media campaigns.

Tune in to...


Nov 4, 2021

“People follow people, and in our case, they follow travel experts.” The pandemic has turned the travel industry upside down and, as it’s starting to recover, marketing teams at travel companies have had to find new ways to adapt. For European travel search platform HolidayPirates, they’ve taken on the role of...


Oct 1, 2020

Chris Willman, regional marketing director and EMEA strategy lead for the identity risk management organization RSA Security, joins Carlota Pico on our latest podcast episode. Chris shares his most memorable marketing moments to date, his advice for creating an ROI-centric model and his top tools for tracking the...


Sep 3, 2020

Shaheen Samavati speaks with Ishani Bechoo, global social media manager at Arup, a global design consultancy based in London. Ishani has an extensive background in journalism and communications, bringing incredibly diverse expertise to the field of social media marketing. In this interview, she discusses the past and...


Aug 28, 2020

Carlota Pico recently spoke with David Robson, global community and influencer manager at Deep Silver, a UK-based video game publisher. Their conversation covers everything you need to know about entering the influencer marketing space, with fascinating insights into the gaming industry as well. David shares his...