Oct 1, 2020
Chris Willman, regional marketing director and EMEA strategy lead for the identity risk management organization RSA Security, joins Carlota Pico on our latest podcast episode. Chris shares his most memorable marketing moments to date, his advice for creating an ROI-centric model and his top tools for tracking the performance of content and marketing activities. He also discusses his unexpected journey in becoming an author, the works he’s written so far and what else is on the horizon.