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The Content Mix Podcast

Aug 28, 2020

Carlota Pico recently spoke with David Robson, global community and influencer manager at Deep Silver, a UK-based video game publisher. Their conversation covers everything you need to know about entering the influencer marketing space, with fascinating insights into the gaming industry as well. David shares his thoughts on some common questions: how much should you pay influencers, who should have creative control over influencer campaigns, and what exactly is Twitch?