Jun 25, 2020
Carlota Pico recently spoke with Alexandra Hinz, a social media expert with over 10 years of marketing experience at B2B and B2C companies. Alexandra currently works at Victorinox, the original retailer of Swiss Army knives, which today sells a wide variety of products around the world. As social media team lead, she manages a truly global brand with more than a million followers. She let us in on the secrets of coordinating this massive network through social media, storytelling and content strategy.