Oct 30, 2020
Giuseppe La Paglia speaks with Carlota Pico about his role as EMEA content marketing manager at American ticket exchange and resale company StubHub. Giuseppe discusses how his former roles at Haiku Media and Eurosport paved the way for his current position, his favorite marketing moments throughout his career, and how StubHub has leveraged the power of content to retain audiences’ attention during lockdown. He also tells us about his favorite social listening tools, explains practices for upgrading websites, and offers advice to those diving into marketing for the first time.