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The Content Mix Podcast

May 23, 2020

Shaheen Samavati recently met with Kate Busby, the Barcelona-based global social media manager for IWG. Kate brings her diverse experience in art, content and management to her current role, in which she oversees online communities across the world. In this interview, she shares valuable insight on tapping into social media for B2B marketing, balancing global branding with local communities, and bringing legacy companies into the social media era.