Jul 28, 2020
If you’re interested in content marketing for B2B businesses, Ilia Markov is your man. He has over six years of experience in this industry, and is currently content marketing manager at ChartMogul, a subscription data platform. Shaheen Samavati recently spoke with Ilia about the reality of full-time remote work and what marketing is like in the SaaS sector. He also shared his thoughts on how to add value in a world saturated with content, and why many modern companies are relying less on regional segmentation and more on global strategies.