Sep 3, 2020
Shaheen Samavati speaks with Ishani Bechoo, global social media manager at Arup, a global design consultancy based in London. Ishani has an extensive background in journalism and communications, bringing incredibly diverse expertise to the field of social media marketing. In this interview, she discusses the past and future of the medium, and explains why a holistic perspective, actionable audience insights and efficient collaboration are essential for success.