Jul 29, 2020
Shaheen Samavati sat down for a chat with Jonathan Kaplinsky, marketing manager for the EMEA region at Hasbro. While Hasbro is commonly known as a toy company, it aims to create the world’s best play and entertainment experiences. Jonathan is responsible for coordinating the company’s content and marketing efforts in several export markets across Europe. In this interview, he shares his perspective on managing relationships with partners and consumers, implementing diverse forms of content and navigating the future of localization.