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The Content Mix Podcast

Feb 16, 2023

“You want around a 90/10 split in terms of how much value you’re giving vs. how much you’re trying to sell your services.” In today’s podcast episode, co-host Kyler Canastra chats with freelance marketer, Josh Saxon, about how to use content marketing to get more leads for your business. Tune in for the full conversation as they talk about when to use paid vs. organic content, different types of lead magnets and the importance of tracking your content. Josh also shares his top tip for where brands should start using content marketing to generate qualified leads.