Feb 3, 2022
Tune in to hear expert tips on how to launch successful global marketing campaigns in this interview with three Lisbon-based content marketers: Kyler Canastra of VeraContent, Mário Costa of MANZ and Allan Formigoni of WeTravel. They stress the importance of understanding your audience’s nuanced language, connecting with locals and finding the right channels to reach them. They also discuss how to adapt your content campaigns to local markets—whether you’re a startup on a tight budget or a global brand with plenty of resources.