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The Content Mix Podcast

Feb 18, 2021

Influencers play a central role in today’s marketing endeavors. Laura Uslar from LVMH Group joins us today to talk about her role as global brand & 360 communications manager for a major cosmetics company.

Tune in as Laura chats with Shaheen Samavati about what it’s really like working with influences (tip: the diva narrative might be a false one depending on who you’re working with!), and the benefit of building long-term relationships with up-and-coming micro influencers who can then become true brand ambassadors.

Listen to today’s full podcast episode to hear more about marketing best practices in the fashion industry as well as appropriately adapting content when localizing across different markets.