Jul 27, 2020
Carlota Pico recently met with Milan-based Mario Bini, 2019 Forbes Summit speaker and regional marketing manager for Alipay. Over the last seven years, Mario has worked across European markets for brands like Microsoft, Deloitte Digital, Google and Uber. Since 2020, he’s been a key player in the European launch of Alipay, which is part of the global tech company Alibaba. In this interview he talks about the importance of storytelling in marketing, how it’s evolved in recent times and how brands can stand out in the world of visual content.