Dec 18, 2020
Martijn van Eerde is senior director of marketing for EMEA and APAC regions at Maui Jim, an optical brand with Hawaiian roots specializing in high quality eyewear and manifesting the "aloha spirit" in their marketing DNA. How has a niche, independent brand managed to compete in a marketplace as crowded as fashion on a global scale and stand out from the competition? Martijn says it comes down to the quality of the product itself and being strategic. "Instead of just doing pure visual advertising we rather look for platforms to tell our story,” he said. Shaheen Samavati interviews Martjin in today’s podcast episode, where he also shares his experience living in Latin America, the US and Europe, and how that’s shaped his perspective on localization and the importance of storytelling in product marketing.