May 27, 2021
Mickael Bensassi, marketing manager at greatcontent in Berlin, and Vikrant Agrawal, one of the organization’s co-CEOs, both
started working together at the beginning of the COVID-19 pandemic.
Combining their experience in marketing and business development,
the duo have been integral in the success of greatcontent’s online
platform, which provides users with a talent database of 30,000
linguists working all over the world.
In today’s episode, Mickael and Vikrant join Kyler Canastra to discuss the importance of creating content that is more than just SEO keywords, and how companies and brands need to engage their audiences with content that is worthwhile. They also explain why it’s essential to have the right team behind your content—especially linguists who live and work in your target market.