Oct 7, 2021
“Learning has no age. Don’t be afraid of learning from someone older or younger than you are.” For Egypt-native Nermeen Habashy, learning and keeping up with the latest business and marketing developments is part of her daily routine. As the head of content quality and SEO at B.TECH, the largest retailer in Egypt, she’s in charge of leading two teams, both of which focus on creating high-quality content based on their customer and where they are in their buying journey with the brand. Tune in to our latest episode on The Content Mix podcast, as Nermeen chats with Kyler about the importance of high-quality content for SEO and what it’s like to target different markets in the Middle East─plus a great list of resources for learning about SEO!