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The Content Mix Podcast

Oct 13, 2022

When launching into new international markets, when is it possible to translate existing content, and when do you need to create entirely unique content?

There’s no clear-cut answer, as it really comes down to your business strategy. 

For more insights on the topic, tune in to our latest podcast episode, where co-hosts Shaheen Samavati and Kyler Canastra chat about marketing localization, translation and transcreation—including what each process involves, when you need it and when it’s better to create fresh content.