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The Content Mix Podcast

Jun 26, 2020

Carlota Pico recently met with Rocío Arrarte, a London-based marketing manager who’s originally from Spain. After starting her career in translation and interpretation, Rocío shifted her focus to marketing. She now works at Diligent, an American software company that provides solutions for executive boards and teams. In this interview, she explains how they’re adapting their marketing to different locations and current events, and using data to build a targeted content strategy.