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The Content Mix Podcast

Sep 16, 2021

“Being safe with your content and not taking risks is probably the worst thing you can do.” Today’s guest on the podcast is all about taking risks and creating disruptive content for brands looking to challenge the status quo. London-based Rory McEntee is the brand and marketing director at Gymbox—a fitness company offering London’s most unique exercise classes. Tune in as Rory chats with Kyler about Gymbox’s content marketing philosophy and why they create content that aims to entertain rather than convert sales. Listen to the full episode for more insights on creating disruptive but not offensive content, where Rory gets his inspiration from and his take on the importance of taking risks in your career.