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The Content Mix Podcast

Dec 16, 2020

Simon Philip Rost transitioned from management consulting to marketing management after completing his MBA. One of the biggest takeaways from consulting was breaking down data and finding insights to make better informed decisions—a skill he applies every day as marketing director for EMEA at GE Healthcare. There he is responsible for the digital health and artificial intelligence portfolio, leveraging data-driven marketing content to create global campaigns. Shaheen Samavati interviews Simon about his career, and touches on how his experience having worked and studied across Europe, North America and Asia, has helped him in his approach to international marketing.