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The Content Mix Podcast


Oct 28, 2021

“The trick as a CMO is not getting in the way and knowing when to let people deliver.” When you’re leading a global team of 70+ higher education marketing experts, trust in your team is pivotal. As the CMO at QS Quacquarelli Symonds, Tim Edwards makes sure to be available as support but to not get in the way of his team. Tune in to our latest episode as Tim chats with Kyler Canastra about his career in higher education marketing, how he still uses his degree in history, ancient languages and religion, how QS has become the most trusted global leader in the higher education sector, as well as his advice for leading a global marketing team.