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The Content Mix Podcast

Dec 15, 2020

Tom Kerkhof’s passion for sailing unexpectedly led him to the world of social media marketing. When his intimate knowledge of sailing impressed his sailboat rental customers, they offered him a job that combined his people working in the sailboat rental space, he was offered a social marketing job. He’s become a master of all things social marketing ever since. In this interview, Shaheen Samavati asks Tom how marketing has evolved in recent years, how to leverage less polished but extremely authentic, real-time content, how Navico strategically speaks to customers in various parts of the world, and how to be a standout marketing professional.