Dec 18, 2020
Martijn van Eerde is senior director of marketing for EMEA and APAC regions at Maui Jim, an optical brand with Hawaiian roots specializing in high quality eyewear and manifesting the "aloha spirit" in their marketing DNA. How has a niche, independent brand managed to compete in a marketplace as crowded as fashion on...
Dec 17, 2020
Today on the podcast, Janine Michaels joins us to talk to Shaheen Samavati about her experience as the marketing content manager at Featurespace, a company that specializes in solutions for fraud and financial crime prevention. Hear Janine’s advice, backed by an extensive career in marketing and sales, on implementing...
Dec 16, 2020
Simon Philip Rost transitioned from management consulting to marketing management after completing his MBA. One of the biggest takeaways from consulting was breaking down data and finding insights to make better informed decisions—a skill he applies every day as marketing director for EMEA at GE Healthcare. There he...
Dec 15, 2020
Tom Kerkhof’s passion for sailing unexpectedly led him to the world of social media marketing. When his intimate knowledge of sailing impressed his sailboat rental customers, they offered him a job that combined his people working in the sailboat rental space, he was offered a social marketing job. He’s become a...
Dec 14, 2020
Coming up with engaging content can be challenging—and even more so when it comes to serious topics. However, according to Jocelyn Chan from web security startup Detectify, content surrounding heavy topics such as cybersecurity can be fun, too. They’ve proven this with their catchy tagline “Go hack yourself” and...