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The Content Mix Podcast

Dec 16, 2021

“I believe brands are built on content nowadays. You need content as a brand.” Brazil-native Thiago Kiwi has built a career in content, first as a journalist and now as a content marketer. Thiago is also extremely passionate about education and development, having worked for various brands like the London School of...

Dec 9, 2021

Louise McFetridge’s love for the English language and writing started at school, where she enjoyed writing poetry and stories. She was also a huge fan of magazines, which led her to get a journalism degree. Louise’s passion for writing later transpired into a career in digital marketing, starting as a copywriter...

Dec 2, 2021

“Content marketing can be time-consuming, and it can be difficult to make it local and relevant. So you have to have an overall strategy about what you're trying to achieve.” For Lauren Pedersen, CMO at Airthings, that overall strategy is to educate and create awareness around the importance of air quality.