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The Content Mix Podcast

Mar 25, 2021

Irina Cardos joins us today to talk about her role as global marketing communications manager for ABB, the Switzerland-based global technology giant. Tune in as Irina speaks with Shaheen Samavati about the importance of case studies in the B2B sphere and how they can benefit your business. Irina also shares her opinions on the acceleration of digital marketing due to COVID-19 and how she makes sure the content for ABB resonates in the 100+ markets they work in around the world.